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The Customer-Driven Innovation Series: The Predictive Enterprise by SPSS Inc. Worldwide Headquarters
December 01, 2007 - (Free Research) Customer data mining and predictive analytics helps achieve customer innovation, strengthen brand and lift sales. Gain further customer insight with four attributes of a predictive enterprise so you can start putting customer innovation to work.
Expand Your Reach: Mastering Multi-Modal Survey Research by SPSS Inc. Worldwide Headquarters
April 14, 2009 - (Free Research) Whether it's in your call center, on the Web, or in-person, effective survey research requires proven practices that reach across the board. In this webcast, you learn how to cut the costs and improve the performance of your survey research efforts - regardless of where you reach your respondents or what language they speak.
A Smarter Start: Preparing Data with SPSS Statistics Base by SPSS Inc. Worldwide Headquarters
February 12, 2009 - (Free Research) Before you can analyze your data, you must prepare it for analysis. SPSS Statistics Base offers an array of techniques and features to help users validate data in order to ensure complete, effective, and accurate analysis. This webinar will show you some of these techniques so you can be certain you are getting the best information from your data.
Intelligent Decisions: Enhancing Processes with Business Rules and Predictive Models by SPSS Inc. Worldwide Headquarters
March 05, 2009 - (Free Research) Learn how your organization can integrate analytics with business processes to become a Predictive Enterprise that employs insights to make intelligent decisions. This webinar will show you the fundamentals of combining industry knowledge and business rules with powerful analytics to improve revenue generation and business performance.
Publisher Targets Most Profitable Subscribers with SPSS by SPSS Inc. Worldwide Headquarters
May 04, 2009 - (Free Research) To improve the profitability of its subscriptions and increase the value it provides to its advertisers, The Miami Herald Publishing Company used PASW Statistics to find and target new subscribers likely to be stable, profitable customers. Read this case study for more.
American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics by SPSS Inc. Worldwide Headquarters
February 20, 2009 - (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
Hard Hat Area: Myths and Pitfalls of Data Mining by SPSS Inc. Worldwide Headquarters
February 20, 2009 - (Free Research) The intrepid data miner runs many risks, including being buried under mountains of data or disappearing along with the "mysterious disappearing terabyte." Myths and misconceptions create their own risks and need to be debunked. This article outlines some risks, debunks some myths, and provides some protective "hard hats" for data miners.
The Flawed Vision of Customer Data Integration – How to Get it Right the First Time by Siperian, Inc.
September 16, 2009 - (Free Research) The initial goal of Customer Data Integration (CDI) was to create the most reliable customer data for the entire company. We now know that the golden opportunity for CDI lies within Master Data Management and the ability to uncover interactions and understand the relationships that companies have with their customers.
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